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The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. This book offers a truly global approach with cases and exhibits from all parts of the world, including Europe, the Middle East, Africa, the Far East, North and South America. It provides a complete and concentrated overview of the total international marketing planning process, along with many new, up-to-date exhibits and cases, which illustrate the theory by showing practical applications. Extensive coverage of hot topics such as glocalization, born globals, value creation, value net, celebrity branding, brand piracy, and viral marketing, as well as a comprehensive new section on integrated marketing communication through social networking. Brand new case studies focus on globally recognized brands and companies operating in a number of countries, including Build-A-Bear Workshop, Hello Kitty, Ralph Lauren and Sony Music Entertainment. Video cases featuring firms such as Nivea, Reebok, Starbucks, Hasbro and McDonald's accompany every chapter and are available at www.pearsoned.co.uk/hollensen. Real-world examples and exhibits enliven the text and enable the reader to relate to marketing models. Wiley: Global Marketing Management 6th Edition - Masaaki The updated 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly Pearson - Global Marketing 6/E - Svend Hollensen Global Marketing 6/E This sixth edition is the most up-to-date and In this latest edition of Global Marketing Svend Hollensen provides an insightful and 9780273773160: Global Marketing (6th Edition) - AbeBooks AbeBookscom: Global Marketing (6th Edition) (9780273773160) by Svend Hollensen and a great selection of similar New Used and Collectible Books available now at Global Marketing 6th Edition - Pearson Higher Ed For undergraduate and graduate global marketing courses The excitement challenges and controversies of global marketing Global Marketing strives to reflect Global Marketing 6th edition (9780273773160) - Textbookscom Buy Global Marketing 6th edition (9780273773160) by Hollensen for up to 90% off at Textbookscom Global Marketing Management 6th Edition [Book] Get the Global Edge in Marketing "The conceptual framework developed in this book will facilitate an in-depth study of international marketing issues well-thought Global Marketing 6th Edition: Warren J Keegan Mark C Buy Global Marketing 6th Edition on FREE SHIPPING on qualified orders Global Marketing 6th Edition - Pearson Higher Ed Global Marketing 6th Edition Hollensen 2014 Paper ISBN-13: 9780273773160 Suggested retail price: $20740 Packages Our most popular packages are listed Global Marketing (6th Edition) Author: Warren J Keegan Study online flashcards and notes for Global Marketing (6th Edition) Author: Warren J Keegan/Mark Green - StudyBlue Global Marketing (6th Edition) - Global Marketing (6th Edition) [Svend Hollensen] on *FREE* shipping on qualifying offers The globalization of companies is the involvement of customers
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